Wired Magazine Calls Electric Bikes “Vehicle of the Future”

One of the most popular magazines in North America has just featured electric bicycles calling them “the vehicle of the future.” In an online May 13th article Wired Magazine writer Clive Thompson discusses how transportation technologies such as self-driving cars and drones big enough to carry people get a lot of media attention but “the most exciting form of transportation technology is more than 100 years old – and it’s probably sitting in your garage. It’s the bicycle.”

The article, entitled “The Vehicle of the Future Has Two Wheels, Handlebars and is a Bike,” discusses all the recent advancements bicycles have undergone in the past five years and plays up the fact that ebike sharing has come into its own thanks to technology such as GPS, Bluetooth and mobile-payment systems that allow users to track where the electric bikes are and to rent them easily.

Zohar Lazar illustration.

This type of future-prediction-type article is standard for Wired magazine, which is owned by publishing powerhouse Condé Nast. Headquartered in San Francisco, California, the magazine has focuseed on how emerging technologies affect culture, the economy, and politics since its founding in 1993.

The “Vehicle of the Future” article goes on to say that American interest has grown from 320,000 rides in 2010 to 28 million in 2016, an increase of over 8,500 percent! “The number of people who are willing to ride electric bikes is probably ten times that of people who are willing to ride a regular one,” the article quotes Ryan Rzepecki, CEO of a dockless electric bike firm.

Thompson continues to write that Elon Musk, the founder of Tesla electric cars, is delving into the world of hyperloop tunnels as possible solutions for transportation congestion in the future. However, he can “bring on self-driving cars [and] hyperloops. But for a world that’s rapidly urbanizing and heating, the truly cool tech is bikes….it relieves pressure on public transit, produces vanishingly small emissions compared to cars, and…boots the overall exercise level.”

“Best of all, the bike-tech revolution reminds us that innovation isn’t always about the totally new,” Thompson writes. “It’s often just as powerful to blend a robust, old tool that works well with a bit of new tech to make it better. Sometimes you truly don’t need to reinvent the wheel.”

To read the article in its entirety, log on to the story on Wired’s website at: “The Vehicle of the Future Has Two Wheels, Handlebars and is a Bike.

Pedego Featured in The Wall Street Journal

The largest newspaper in the United States has just featured Pedego in a recent issue. Called “Instead of Slowing Down, He Revved Up With An E-Bike,” the article appears in the “What’s your Workout” section of The Wall Street Journal and details how 70-year-old Californian Bruce Austin switched to a Pedego Ridge Rider electric bike after he found it was too challenging to get up hills on his mountain bike and keep up with his kids.

The article by writer Jen Murphy appears in the August 7, 2017 issue and tells the story of how Bruce loved to ride the mountain bike trails near his home in Camarillo, especially with his two sons, who are now in their 40s but in recent years he had found the exercise was too hard. “My heart rate would be way out of range,” he’s quoted as saying. “After a three-hour ride I’d be wiped out.” So he purchased a Pedego electric bike with pedal assist and now keeps up no problem – he uses his pedal assist when he’s tackling a steep climb but otherwise turns it off when he’s on flat ground. The author writes, “Riding his e-bike has helped bridge a generation…allowing him to ride regularly with his sons, as well as his two daughters, both in their 20s.”

Bruce uses his e-bike’s battery-powered assistance to keep his heart rate in its appropriate range. Photo by Michal Czerwonka.

The article goes on to say, “Mr Austin bought a second e-bike so he can ride with his wife, Rhonda, his daughters, and friends his age. ‘In the past, my daughters found mountain biking stressful,’ he says. ‘Now they’ll be full-throttle on the e-bike and they have so much fun. They haven’t yet refused a ride.'”

The article finishes by addressing the myth that using an electric bike while working out is cheating. “Riding an e-bike is akin to doing push-ups on your knees or using a weight-assisted pull-up machine,” the author writes. She then quotes exercise physiologist Adam Mills as saying, “You’re still getting a workout. You just have a little help.” Adam goes on to say the because an electric bike is heavier than a normal bike, due to the weight of the battery and motor, it gives a better workout when not using power assist. “It requires a lot more core engagement, especially if you’re on mountain trails and making tight turns…E-bikes make the sport more accessible to a broader demographic.”

To read the article in its entirety, log on to the story on The Wall Street Journal‘s website.

Pedego Featured in Bicycle Retailer Magazine

Pedego Featured in Bicycle Retailer & Industry News Magazine

Pedego Featured in Bicycle Retailer Magazine

America’s de facto magazine about the bicycle retail industry has featured Pedego in its most recent issue. Called “100 on the way to 500,” the article describes the company as “the fastest growing, and least traditional, bike brand in the business.” Founder Don DiCostanzo is quoted heavily in the piece and he says “his goal is to build Pedego into the brand that consumers think of when they think of electric bikes – just like Amazon is top of mind for online shopping, Harley-Davidson for motorcycles, or Tesla for electric cars.”

The story by writer Doug McClellan appears in the July 2017 issue of Bicycle Retailer and Industry News (BRAIN) magazine and features Don as well as various dealers of Pedego electric bicycles including Mike and Rachel Wolf. The couple opened Pedego’s 100th retail store in the United States in Simsbury Connecticut and Mike, who started working in the bike business 65 years ago, says he’s never met anyone like Don because “he’s a promoter. If you go to the toilet you’ll see a Pedego sign up there.” Mike also says he’s impressed with “Pedego’s investment in replacement parts. DiCostanzo said Pedego maintains an inventory of more than $1 million in spare parts and stocks every component for every Pedego bike ever sold.”

“A car dealership is not the right place to buy an electric car and, similarly, a traditional bicycle store is not the place to buy an electric bicycle.”

The July issue of BRAIN also features a guest editorial written by Don DiCostanzo in which he explains how retailers can learn about electric bikes from the car industry. “Some car companies, including Ford and Mercedes Benz, have already launched electric bicycle models. BMW is launching its line of electric bicycles in the US right now, and General Motors is reportedly developing one. The reason is simple — they understand that car sales are flat because we simply don’t have room for any more vehicles in our cities. Other forms of mobility are emerging and they don’t want to be left behind.” Don goes on to say the a car dealership is not the right place to buy an electric car and, similarly, a traditional bicycle store is not the place to buy an electric bicycle. Which is why Pedego has come up with a successful retail model in which store owners are licensees, not franchise owners. That means they can stock their shelves with whatever accessories they want provided the electric bikes are purchased solely from Pedego.

Don goes on to say in the column that bicycle retailers can learn the following from the automotive industry: “Open a separate location; offer just one brand that specializes only in electric bicycles; and locate it away from other bicycle stores. Pick a brand that offers plenty of choices and that has powerful systems and extended range batteries.”

To read the articles and column in their entirety, click here and download the PDF: BRAIN-PEDEGO-July-2017