The largest newspaper in the United States has just featured Pedego in a recent issue. Called “Instead of Slowing Down, He Revved Up With An E-Bike,” the article appears in the “What’s your Workout” section of The Wall Street Journal and details how 70-year-old Californian Bruce Austin switched to a Pedego Ridge Rider electric bike after he found it was too challenging to get up hills on his mountain bike and keep up with his kids.

The article by writer Jen Murphy appears in the August 7, 2017 issue and tells the story of how Bruce loved to ride the mountain bike trails near his home in Camarillo, especially with his two sons, who are now in their 40s but in recent years he had found the exercise was too hard. “My heart rate would be way out of range,” he’s quoted as saying. “After a three-hour ride I’d be wiped out.” So he purchased a Pedego electric bike with pedal assist and now keeps up no problem – he uses his pedal assist when he’s tackling a steep climb but otherwise turns it off when he’s on flat ground. The author writes, “Riding his e-bike has helped bridge a generation…allowing him to ride regularly with his sons, as well as his two daughters, both in their 20s.”